Concept:
The goal of this project was to create a concept for a beverage, and design its packaging. For this assignment, I came up with Vivify - a lightly caffeinated energy drink to be used as a mellow pick-me-up during a busy day.
Tools: Illustrator, Adobe Dimension
As a mildly caffeinated energy drink, I wanted to explore a more mellow approach to the illustration and color palette, in contrast to the loud, intense designs typically seen on highly caffeinated drinks.
